What Is The Bounce Rate In Google Analytics? No.1 Free Guide

what is the bounce rate in google analytics

Hello friends, I am Anand Patel, and I am here with the hottest topic of blogging and websites, what is the bounce rate in google analytics?

If you are a blogger or website owner, and if you use google analytics to monitor your website’s performance and user behavior, then you must have seen the bounce rate in that, so what is the bounce rate, and how does it affect our website and its ranking

If you also have seen a high bounce rate on your website or have some questions in your mind like what is the bounce rate in google analytics? what is a good bounce rate? how to reduce bounce rate? how is the bounce rate calculated? so read the post till the end, and you will get all these answers and much more

What Is The Bounce Rate In Google Analytics

If you want to learn what is the bounce rate in google analytics, then first you must know, what is google analytics, and its importance, so we will provide a brief intro of it, and then we will move to our question.

What Is Google Analytics

Google Analytics is a powerful and trusted tool of google, and from this tool, anyone can analyze his website’s traffic, user behavior, pageviews, statics, and all details about website performance, you only have to connect your website with analytics, and it will show you all the details of your website

What Is The Bounce Rate In Google Analytics

Bounce Rate Meaning

What is the bounce rate in google analytics – When a user comes on our website, then the first page, on which the user came from the search result is called the landing page, and when the user exit from our website without visiting any other page or without clicking on any link on our website, then it is called bounce, and when it is calculated in percentages, then it is called bounce rate.

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How Is Bounce Rate Calculated

Assume that you are getting 500 visitors per day from organic search results, and 200 visitors from them just coming on your website’s first page(Landing page) by clicking your search result link,

And even they spend 10 minutes or more on your first page, but if they didn’t click on any link or didn’t visit any other page, just scrolled up and down or just came and clicked on the back button or exited, then it will be calculated as a bounce.

And the rest 300 visitors who came on our website, if they visit any other page or even clicked on any link on our website then it won’t be calculated as bounce, and it will increase our page views and user behavior on analytics

Bounce Rate Formula

You got 500 visitors, and 200 of them bounced from our website, and 300 visited other pages of our website, and now we want to calculate the bounce rate of our website

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BOUNCE RATE = TOTAL BOUNCED VISITORS*100/TOTAL VISITORS

= 200*100/500

=40%

So the bounce rate of our website will be 40%

What Is a Good Bounce Rate

Now we have calculated the bounce rate of our website, we can also check it on google analytics, but so many people may have so much low bounce rate on their website like 10%-20%

And so many will have 40%-60%, and some people are having a bounce rate of 80%-100% on their website, but what is a good bounce rate, and how does it affect our website

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Actually, bounce rate indicates the performance of our website and user behavior and his experience on our website, so you can understand that a high bounce rate is not good for our website as it indicates that our website is not performing well

And users or visitors are not engaging with our website or with its content, and this is not a good sign for our website

We can divide bounce rate into four categories as

Serial No.Bounce RateIndication
10% to 20%IT can be a software issue on your website or it may be performing supernaturally good
230% to 45%Your website is performing so well, and you don’t need to do anything regarding the bounce rate
345% to 70%Your website is performing on average, and you need to improve its performance
475% to 100%It is the worst condition, and you should immediately take action to reduce the bounce rate

Now we have understood, what is the bounce rate in google analytics, and as per this information, we can figure out the performance of our website, and the engagement of users on our website

If you like our post what is the bounce rate in google analytics and want to know what is keyword density and is it important for SEO then click on the link to read our post

Reasons For High Bounce Rate

Most of the people know what is the bounce rate in google analytics, and they also know about its effect on the website, but most of them don’t know the reasons for the high bounce rate on the websites

So here we are going to explain some common factors that causes high bounce rate on a website

Slow Loading Website

Nowadays, everyone is in hurry, and No one wants to wait for anything, and if your website takes so much time in loading pages or content, then this can be a reason for the high bounce rate on your website

If your website is taking 4-5 seconds or more in loading, then your website is slow, and because of this, users may be bouncing back from your website

Misleading Title Or Meta Description

If your titles and descriptions of posts are not relevant to the information that you are providing in your posts or they are misleading to the wrong information, and if users are not getting what they are searching for, then they will bounce back from your website

Non-Relevant Content

If the content is not relevant to the query of the users or it is not satisfying the user’s queries, then the users will not stay on your website and will move on to another website

Misleading Links To Other Websites

If you have links on your website that are misleading users on another website, which is not useful to the users, then this can be a reason for a high bounce rate

Wrong Ads Placement

If you have placed ads on your website in an inappropriate way, and those ads are making your content hard to read or distracting users, then users can bounce back from your website

Content Depth

If you are providing information on any topic and it is not in-depth or not describing the topic properly, then the user will not find it useful and will leave your website

Technical Errors

If your website is having blank pages or broken links or any other technical issue, then it may cause a high bounce rate, as the user will come, and when he won’t be able to find anything, then he will exit from your website

Responsiveness

If your website is not responsive to other devices like mobile, tablets, and so on, then it may cause a high bounce rate, as if someone is surfing thru mobile, then he won’t be able to access your website and will exit from there

Wrong Setup Of Google Analytics

If you have wrongly placed analytics codes or made some technical mistakes in placing codes or have not placed codes on all pages, then it may be a reason why google analytics is not providing correct information

If you like our post what is the bounce rate in google analytics and want to know about what is SEO and type of SEO then click on the link to read our post

Does Bounce Rate Affect Google Ranking

Now you know well that a high bounce rate is not good for our website, and you may also have a question or doubt that does bounce rate affect google ranking of the website

Then the answer is no, bounce rate doesn’t affect google ranking directly, as Google does not track google analytics data, and bounce rate is not a ranking factor for Google, and it has many reasons, why Google doesn’t consider bounce rate as a ranking factor

If someone is searching for the latest released movies, and any website which is providing all that movies names on the first page, then the user will get all information what he was searching for on the first page, then he will not visit any other page, and it will be counted as a bounce, but the website has fulfilled user’s need and was useful

Same as above, many reasons are why Google doesn’t consider bounce rate as a ranking factor and does not track google analytics data that data is for us to improve our website performance

But, google monitor other things for google ranking that are related to bounce rate like user acceptance, user behavior, website speed, relevancy, responsiveness, links, and other, that’s why we said above that bounce rate doesn’t affect google ranking directly

But those factors that cause high bounce rate also affect google ranking, so we must try to keep our site’s bounce rate at a lower rate

If you like our post what is the bounce rate in google analytics and want to know about the most important google ranking factors then click on the link to read our post

How To Reduce Bounce Rate

Here we have learned what is the bounce rate in google analytics its causes and effects on the website now we will learn how to reduce the bounce rate

Increase Website Speed

The first thing that we have to do is to check our website speed, if it is slow, then find the issues those are making the website slow and correct them, there are two most used tools for checking website speed

-Google speed checker

GTmatrix.com

These both are best-trusted tools for checking website speed they also tell you the reasons for slow loading, and on the behalf of that information you can resolve the loading issues

Broken Links

If you have broken links on your website, then you should remove them or redirect them to other pages, so they will take users to those pages, broken links also cause a bad user experience and a high bounce rate

Mobile Friendly

If your website is not responsive to other devices like mobile, and other, then you must make it responsive because more then 50% of people use mobile devices to surf the internet, and if your website is not responsive then they will bounce back from your website

For making website mobile friendly you can use AMP pages or do manual customization and other things

Ads Placement and Pop-ups

If you have placed too many ads, and also placed ads between the content, then you should minimize them you shouldn’t keep any ads in between the content or at least at the start of the content

If you are also using pop-ups, then you must remember that it shouldn’t be too much that irritates the users and make it hard to read the content

Relevancy Of The Content

Your content must be relevant to the user’s query and to the titles of the post, you should also properly write your meta description, and that should be able to explain what you are going to provide in your content

Misguiding Links To Other Websites

If you are linking your content to the other websites and resources, then that should be relevant to your content and shouldn’t be misleading to unethical or non-relevant websites

Link Management

You should properly link your other posts and pages with your post and those link should describe that what users will get when they click on that link

Technical Errors

If your website has any technical issue or errors then you must find and resolve them, you can do this by self or if you are unable to do this then you can hire someone to make the correction in the coding and resolve other issues

Here we have learned most of the things that will help you to reduce the bounce rate of the website

If you like our post what is the bounce rate in google analytics and want to know about the most useful Chrome extensions to enhance your work efficiency then click on the link to read our post

What Is Exit Rate

Exit shows that from which page the user is exiting from your website and when we calculate it in percentage then it is called Exit rate, you will see different exit rates of all pages on the analytics and on the main page it shows the average exit rate of all pages

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As we told above when we were calculating bounce rate, we have seen that 200 users from 500 were exited from the first page so the exit rate of the first page will be

Exit rate of the first page = 200*100/500

=40%

Now rest 300 users will visit the second page and if 100 from 300 exited from the second page, then the exit rate of the second page will be

= 100*100/300

= 33.33%

And so on with other pages

Exit Rate VS Bounce Rate

Bounce rate shows the performance of the website and user behavior and exit rate shows that the page is the main exit point of the website, exit rate and bounce rate seems to be the same but they have some differences as

  • Bounce rate shows how many users left the website form the first page, and exit rate shows how many visitors left the website from different pages
  • Bounce rate is calculated only for the first page (Landing page) of the website, but the exit rate is calculated for all different pages
  • Bounce is considered when the user is leaving the website without clicking on any link or without visiting any other page, but exit is always calculated even they visit other pages or not

These were the some differences between the bounce rate and exit rate

Conclusion

Here we have learned what is the bounce rate in google analytics, its causes, affect on website and ways to reduce bounce rate, and so on

But it is not a big thing to be panic about that, because sometimes it happens that you have done all the things well and after all bounce rate remains high or sometimes you also don’t want to reduce your bounce rate as you want to drive people to another website or link

Bounce rate is just information about user behavior and website performance, so if it so high or low only then you should think about it other than you should only focus on the content quality and your goals

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